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The “Oscars” of fragrance adds new awards.
January 5, 2011
By: TOM BRANNA
Editor
Winter may be upon us, but things are already heating up for the Fragrance Foundation’s 2011 FiFi program, which will take place in the Spring. “We are already in full FiFi mode!” said Rochelle Bloom, president of The Fragrance Foundation. “The brands are submitting their best fragrances, interior collections, bath and body products, packaging, media campaigns, technological breakthroughs, nominating a classic fragrance for Hall of Fame status or for the new Fragrance Superstar of the Year....
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